OUR STORY
THE BRAND
The Heartbound Collective is a community-rooted creative brand offering curated book boxes, handmade crafts, and upcycled treasures. With a mission to inspire joy, support sustainability, and foster connection, we blend storytelling, artistry, and purpose into every product. From workshops and seasonal pop-ups to charitable collaborations and surprise-filled packages, every Heartbound experience is designed to give back—both to the customer and the community, including proud support for military families.
Meet the Designer
Hi, I’m Batoul – the heart behind The Heartbound Collective. Designing and curating has always been my way of storytelling. From handpicking the perfect mug to wrapping a book like a tiny gift, I believe even the smallest details can carry love. I’m passionate about sustainability, finding beauty in the pre-loved, and creating moments that feel personal, warm, and a little magical. Whether it’s a cozy gift box, a handcrafted class, or a reimagined treasure, I want every piece to make you feel like it was made just for you.